Spread a Smile

The brief:

Beyond is a small but high-impact charity addressing a huge unmet need in young people's mental health. With ambitious plans to scale, but limited internal capacity, they needed external support to step back from day-to-day delivery, think strategically about their growth, and progress a number of urgently needed pieces of fundraising and development work. Paul was asked to provide this capacity and expertise, with a particular focus on strengthening their high-value fundraising and senior volunteer infrastructure.

 

Our approach:

Paul worked closely with the internal team to build a comprehensive warm and cold prospect list of trusts, major donors and corporates, giving the charity a clear pipeline to pursue. He then developed an investment case for support, presenting their growth plans to high-value prospects in a way that was both concise and emotionally compelling.

 

Recognising that sustainable major donor income depends on the right people and structures, Paul also consolidated and streamlined the charity's key volunteer architecture. This included writing role descriptions for a new, broad-ranging Ambassador role and for a Philanthropy Trustee, to help the charity attract a suitable senior volunteer to its board. To help them engage and manage these relationships effectively over time, he also produced a key volunteer and major donor engagement calendar, designed to enhance relationships and maximise the returns from these important supporters.

 

Alongside this fundraising-focused work, Paul advised the charity on its internal staff structure and future recruitment plans, helping equip them to manage their ambitious growth trajectory and move into the next stage of their development.

 

What they said:

"Paul's support came at exactly the right time for us. He gave us the capacity and expertise to pause, think strategically, and put in place the fundraising and volunteer infrastructure we urgently needed but simply didn't have the bandwidth to build ourselves. What really set him apart was his commitment to getting the brief right for us specifically - he was always willing to go the extra mile, giving us additional time, support and guidance well beyond what we asked for. His work has left us far better placed to attract the high value support on which our growth plans critically depend." Louisa Rose, CEO